Walter E. Smithe is a four-generation, family owned and operated furniture retailer that originated in 1945 on Chicago's Northwest Side. It operates showrooms throughout Chicagoland and northwest Indiana. The company's "you dream it, we build it" approach allows consumers to customize their furniture purchases with thousands of different upholstery fabrics and leathers, and a variety of special treatments.

Retail First strategically creates Walter E Smithe's brand advertising for Chicago's top lifestyle magazines.

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